I'm Selene, a Marketing Professional, Writer, and Digital Strategist with over ten years of experience in finding messages in the mundane and turning them into compelling, engaging, and informative stories.

I specialize in holistic marketing. That means that I approach projects with a rich multidisciplinary background encompassing project management, copywriting, strategic planning, market research, and media relations. It also means that I am adept at finding that perfect strategic mix of big picture thinking and small detail obsession that is the true salt of successful strategies and campaigns.

By asking the right questions, I have found tiny nuggets amongst the brains of subject matter experts and turned them into copy gold. Never underestimate the power of an inquisitive mind.

I have worked with clients hailing from a variety of industries, including travel/tourism, health/wellness, nutrition, environmental sustainability, not-for-profit, financial services, and education - to list a few.

Want to see some of my favourite work? Read about some of my marketing projects and copywriting pieces.