Resume/CV



Outside the Cube, 2014 - Present
Digital and Social Media Strategist, 
  • Researched, developed, and implemented digital marketing and social media strategies to educate the public and drive engagement.
  • Built and managed relationships with clients and partners in the public, non-profit, and private sectors. Oversaw and organized files with internal stakeholders and external partners while operating within defined budgets.
  • Established, tracked, and analyzed performance metrics to evaluate efforts and inform future campaigns. Conducted situational and data analyses to set priorities and support program development and recommendations.

 Freelance, 2010 – Present
Marketing & Communications Consultant, Event Planner

  • Developed and implemented communications and media relations strategies for projects and organizations. Wrote press releases, built relationships with media, led interview training and served as an official spokesperson.
  •  Wrote and produced communications products and documents, including websites, annual reports, informational materials, social media content, and email campaigns.
  • Managed social media and digital channels creating content and corresponding editorial calendars, interacting with readers, and managing advertising efforts.
  • Co-ordinated events and managed media on-site. Researched and sourced venues, prepared critical paths, co-ordinated presenters. Led on-site preparation and execution of events and managed all related elements.

 Tribal DDB, 2013 - 2014
Community Cultivator
  • Created and curated content for social media properties to foster community activity, engage and grow audiences, and strengthen brands. 
  • Managed facebook page, advertising, and analytic reporting.

 Transamerica Life Canada, 2008 – 2012
Marketing Manager, 2010-2008
  • Planned, managed and executed integrated marketing campaigns for products, services, and events, successfully establishing market presence and raising brand’s profile among stakeholder audiences.
  • Led and managed copywriting, graphic design, video production, and other resources and suppliers for marketing and communications activities. Managed timelines, resources, and budgets.
  • Created multichannel marketing materials including brochures, newsletters, email campaigns, online and print ads, web content, microsites, promotional videos, and presentations.
  • Established, tracked, and analyzed performance metrics throughout and post projects to optimize landing pages and conversions, and inform future campaigns.

Royal Ontario Museum, 2008
Public Relations and Marketing Intern
Coordinated marketing and media relations efforts by writing press releases, organizing logistics of media events and managing relationships with external partners.
  • Planned, developed and implemented cross-promotional campaigns with external partners, increasing brand awareness and visibility among target demographics.
  • Organized media events and photo shoots. Researched and wrote news releases; identified and targeted appropriate media contacts.

The Leukemia & Lymphoma Society of Canada, 2008
Media Relations Intern
Planned, developed and led comprehensive media relations campaign for major fundraising event, exceeding targets.
  • Created news releases, fact sheet and feature stories. Developed and managed relationships with local and regional media contacts gaining province-wide coverage of event. Conducted evaluation of media relations campaign and reported findings to senior management.
  • Established and managed relationships with media suppliers to leverage advertising budget obtaining sponsorship deals and pro bono ad placement.


Ipsos, 2005 – 2007
Research Associate, 2007 | Senior Research Analyst, 2006-2007 | 
Research Assistant, 2005-2006
Led qualitative data analysis for research projects covering brand management, product and concept testing, ad testing, and consumer behaviour research. Clients included: Royal Bank of Canada, Tim Hortons, Loblaw Companies Limited, Heart and Stroke Foundation of Canada, Harlequin Enterprises Limited.

Education and Professional Development
Canadian Marketing Association, Digital and Social Media Program, 2011
Sheridan College, Corporate Communications Graduate Program, 2007 – 2008
Wilfrid Laurier University, Honours BA Communication Studies & Psychology, 2001 – 2005

Interests
Holistic nutrition and wellness, travel, yoga, food writing, paddle sports

Languages
French language (intermediate level), Spanish language (beginner level)
Subscribe to: Posts (Atom)