SustainMobility needed engaging and catchy copy that raised awareness and excitement of sustainable transportation practices and the services they offered.
SCM needed an annual report that was fun and engaging for readers, partners, and investors. It needed to communicate their expertise, activities, and services and encourage a greater number of partnerships for the future.
This health clinic wanted a website that would differentiate them from the crowd while emphasizing their unique approach to health and their large variety of services.
Four components for a healthy financial plan
prosperity Universal Life is a unique insurance product that helps clients plan for their future while protecting their present. This client piece helps readers understand the four components of a healthy financial plan and how prosperity Universal Life can help achieve them.
Download (376kb)
Download (376kb)
Big protection on a small budget
This client piece, which was also turned into articles for the company's website and enewsletter, explains the changing financial landscape for Canadians. It then presents a term insurance product that will help to meet the needs of Canadians today and tomorrow.
Download (135kb)
Download (135kb)
Travel and tourism marketing
Life is an Adventure Awards Flyer
This two-page flyer includes short engaging descriptions for a variety of tourist and travel activities in Quebec to increase excitement among readers.
Download (1.4mb)
Take a look: esignatures, postcards, and web content, oh my! (1.8mb)
Download (1.4mb)
Newfoundland Travel Campaign
Challenged with creating a marketing campaign for an incentive program to Newfoundland that appealed to an audience accustomed to luxury vacations in exotic places, I created an integrated digital marketing campaign billing Newfoundland as The Adventure of a Lifetime. The campaign portrayed the unique beauty and only-in-Newfoundland activities and culture and successfully captured the attention and interest of this audience. The campaign featured an email campaign, promotional gifts, changing web content, and monthly postcards to raise excitement.Take a look: esignatures, postcards, and web content, oh my! (1.8mb)
Other
Sometimes I design things too. Here are two pieces that I researched, wrote, and designed.
Everyday Superfood ebook
Everyday Superfood ebook
This short ebook offers an overview of nine superfoods that can easily be found in supermarkets, farmer's markets, and even our own backyards. With an infographic-style design and five delicious recipes, this book makes it simple for the reader to eat well.
Download a sample page (772kb)
Download a sample page (772kb)
Infographic: The Financial Lives of Generation Y
This infographic takes current research and statistics on the financial needs, goals, and obstacles facing Generation Y and transforms it into an at-a-glance review that's easy for any reader to understand.
Download (70.4kb)
Download (70.4kb)
Squash Yukon Infographic Ad
A promotional piece for Squash Yukon, this infographic is full of interesting details about the sport and the organization.
Download (719kb)
Download (719kb)
Bylines
An article written for Alive Magazine's Men's Health issue on taking a light-hearted approach to heart health.
Healing One Moment At A Time
An article written for Alive Magazine's Cancer issue on mindfulness therapy as an essential component of cancer treatment.
What's Up Yukon
I write a bi-monthly column in Yukon's weekly paper about health and wellness. I have also written a series of articles on the local art event Whitehorse Nuit Blanche.
Five tips to help you sleep
Looking for the best night (of sleep) of your life? This article written for Elephant Journal offers five natural and holistic ways to help readers fall - and stay - asleep.
Cinnamon: Your blood sugar superstar
This article written for the Engage Africa Foundation's blog looks at the benefits of cinnamon for balancing blood sugar and preventing the onset and complications of diabetes. It takes the large body of scientific research out there and translates it into an understandable and enjoyable read for the everyday person.
Vegging out in Cusco, Peru
An article written for Eat Drink Travel Magazine highlighting the best places for vegetarian food in the south of Peru.
Lifelines
I am a regular contributor for the Toronto Vegetarian Association's quarterly publication. I write about healthy and delicious living in a vegetarian world.